German-Speaking Digital Advertising Sales Specialist / Account Manager

About the Role

Digital advertising sales specialists work with businesses that want to reach customers through online marketing channels. A German-speaking specialist may support advertisers and agencies in Germany, Austria or Switzerland while collaborating with an international operations team in Ireland. The work combines commercial conversations with an understanding of campaign objectives, advertising products and performance measurement. You may help customers evaluate audience targeting, budget allocation and campaign optimisation, while staying within the platform's advertising policies. German fluency is important for credible client discussions and accurate explanations of campaign results; English is useful for internal coordination and product training. Depending on the organisation, the position could focus on new advertiser acquisition, account growth or consultative campaign support. Results may be measured through customer outcomes and sales performance, but compensation and targets are employer-specific. Experience can lead to senior advertising sales, account strategy, digital marketing consultancy or sales leadership. Specific platforms, certifications and campaign responsibilities depend on the hiring organisation.

Key Responsibilities

• Discuss advertising goals and commercial needs with German-speaking clients.
• Explain suitable digital advertising products and campaign approaches.
• Review campaign performance metrics and identify optimisation opportunities.
• Help clients understand budgets, targeting options and reporting limitations.
• Develop account plans or prospecting approaches where the role requires sales.
• Document client interactions and recommendations in CRM systems.
• Coordinate with campaign operations, policy and technical support teams.
• Follow advertising standards, platform policies and data-protection requirements.

Essential Requirements

• Professional German fluency and good English communication.
• Commercial confidence and an interest in digital advertising.
• Ability to explain performance metrics in clear business language.
• Strong client communication and structured follow-up skills.
• Comfort working with spreadsheets and online business tools.

Desirable Qualifications

• Experience with digital advertising platforms or agency accounts.
• Knowledge of campaign metrics such as CTR, CPC, conversion and ROAS.

What You Can Expect

Depending on the employer, opportunities may include:

• Competitive base salary depending on employer and experience
• Potential performance-related bonus or commission where relevant
• International working environment and cross-border collaboration
• Training, professional development and possible career progression
• Possible hybrid working or relocation support where offered

Benefits and arrangements vary by employer.

About the Company

Potential employers include advertising technology platforms, digital media businesses and outsourced advertising-services teams supporting DACH clients. No specific platform partnership or client relationship is implied by this profile.