Building a DACH sales team from Dublin
Role design and commercial planning for Irish businesses serving German-speaking markets.
Updated: 21 October 2026
Clarify the target market
DACH is not a single homogeneous market. Identify customer segments, language needs, local expectations and the differences relevant to your product.
Design complementary roles
Separate prospecting, closing, onboarding and account growth. Decide whether SDRs, account executives and customer success roles should be hired together or in stages.
Define commercial measures
Agree territory, pipeline definitions, conversion assumptions and realistic ramp-up expectations before recruiting.
Support cross-border collaboration
Provide German-language customer materials, clear internal English processes and a feedback loop from market-facing employees.
Connect hiring with go-to-market
Recruitment works best when role requirements reflect positioning, sales motion, customer needs and the operating model.
Explore further: Salary guide · Working in Ireland
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